8:30am, Portland, Maine (the Portland that has Lobster, lots of snow, and at 68,000 people is the largest city in Maine). I’ve hit my snooze button a few times, but I’ve finally decided it’s time to drag myself out of bed, take a shower, and open my computer. This commences work. I can walk the 8 seconds to my couch,… Read more →
Onboard Your Customers. Again. And Again. And Again.
I’m not allowed to write on our team whiteboard. A broken wrist and a titanium plate drilled into my bone has ensured my chicken scratch handwriting for life. I much prefer the clickity-clack on my MacBook Pro with dual 27” external monitors. I have one of my team members write everything on the board, because they’ve disallowed me from writing… Read more →
I Don’t Believe in Happy Customers
I’ve been spending a lot of time with Medical professionals lately. No, it’s not because I’m developing an illness, but it has come with the territory of dating someone in Medical School. Guaranteed at least one person at Medical social functions asks “So are you in Medicine as well?” Hah. No. But once that question escapes their mouths, they’re about… Read more →
What Making 2,000 Videos Taught Me
I used to work for a video production company. But not any old video production company – we were scaled video production. Because of that, I have created a lot of content. Over two years, we had produced around 2,000 videos.There’s so much content that I can’t even begin to describe what it is we learn. A lot of it… Read more →
Lessons Learned: Don’t Over-Engineer
A few weeks ago, I got a 570-word marketing email from the nonprofit organization that I support. Halfway through a scroll, I started to squint. After finishing the email, I scrolled back to the top and read it again. My eyes paused at the three bullet points about ⅓ the way down the email. They were thanking their donors for… Read more →
What is Customer Success?
It’s been a long time since I’ve written a blog, and that’s entirely because I’ve been engrossed completely in a new employment situation. About four months ago, I took a job as the Customer Success Manager at a Social media lead generation platform. However, I’m in a bit of a unique situation. You see, I’m the Customer Success Manager (we’re currently hiring… Read more →
Are we in a Content War?
I remember it well – I was in college and I was sitting with a friend at Uptown Espresso on Westlake Ave in South Lake Union, Seattle. “Create Relevant Content,” he told me. “This is the most important marketing lesson you will learn.” Fast forward a few years and here I am, in the belly of the beast. This week… Read more →
Going Green on St. Patty’s Day
Get ready to get pinched. If you come into our studio today wearing the color green, you’re going to have bigger problems than someone harkening back to middle school for a quick pinch. This is because we use green screen in our studio. Do we always use green screen? No, absolutely not. But it is extremely popular in the video… Read more →
5 Reasons to Never Start a Blog
Here it is. My newly minted blog. With all the fits and starts here, it’s a wonder that I actually cleared out some webspace, downloaded the updated WordPress version, opened a new MySQL database, ran the “famous 5-minute install,” picked a theme and started this at http://natestrong.com. Let me welcome you to my brand new blog by telling you… Read more →